Eyes Are The Story Secures Prestigious Honor At 2024 Safety In Beauty Awards
FOR IMMEDIATE RELEASE:
(BOSTON, MA—December 10, 2024)—Boston-based biobeauty startup Èssiri Labs received the second highest accolade for its innovative eye-focused brand, Eyes Are The Story, at the Safety In Beauty Diamond Awards held in London on December 7, 2024.
The founder of Eyes Are The Story, Amy Gallant Sullivan, expressed her gratitude to the Safety in Beauty team for championing the brand's mission to develop eye-safe cosmetics and promote awareness through education. "This recognition is particularly significant as it marks the first time Eyes Are The Story has been acknowledged outside the eyecare sector," Gallant stated. "We are thankful for the amplification of our mission and are committed to advancing safer beauty standards for everyone."
Since its inception in 2013, the Safety in Beauty Campaign has been a beacon of advocacy for beauty consumers, championing safer, more informed choices while exposing malpractice in the beauty and aesthetics industry. With a mission to protect and empower consumers, the campaign highlights the critical need for transparency and regulation in an industry often lacking comprehensive oversight.
Much like the United States, the UK faces significant regulatory gaps in the beauty and aesthetics sectors. The Safety in Beauty Campaign continues to address these challenges by spotlighting brands and initiatives that prioritize safety, education, and ethical practices.
This year marks a historic milestone as the campaign celebrated its first recognition of an eye-safe cosmetics brand—a pioneering step toward protecting one of the body’s most delicate and vital areas. This acknowledgment underscores the importance of advocating for products that are rigorously tested and designed to meet the highest safety standards.
The Safety in Beauty Campaign remains steadfast in its commitment to promoting innovation and accountability, paving the way for a safer, more transparent future in beauty and aesthetics.
The strong performance of the Eyes Are The Story brand, launched in 2020, reflects its relentless commitment to promoting eye-safe beauty that includes lifestyle considerations. The brand is reshaping the beauty landscape with eye-conscious optocosmetics and skincare, blending the science of ocular surface health with luxurious, eye-safe formulations. With a philosophy that emphasizes an inside-out approach to self-care, the brand addresses everything from eye wellness to hormonal health.
To explore their eye-science philosophy, visit eyesarethestory.com.
