The Post
Autumn Eye Care: Beauty & Wellness Rituals for the Season
There’s something undeniably magical about autumn. The golden leaves, the crisp morning air, the cozy layers—it’s a season that invites us to slow ...
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The Post
ÈYES Story Shades Palette Paints Autumn’s Drama
Channel New England’s fiery foliage with 6 evocative hues From gilded harvest glows to sultry twilight depths—meld with fall’s luxe layers, conjuri...
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The News
London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty The ÈYES journey in the UK has always been about more than makeup. From the beginning, we...
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The Post
Draw the line: Our famed eyeliner is back to write your eye stories!
I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is officially back in stock. The pen is in your hand!
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The Post
The Truth About Dark Circles: Why They Happen & How to Glow Up
Your Guide to Brighter, Bolder Under-Eyes The under-eye struggle is real. Dark circles, puffiness, and those dreaded bags can make you loo...
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The Post
Eyeing Injectables? Don’t Blink on Safety!
This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes can cause more than a bruise! Thinking of injectab...
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DOC
Eyelid Surgery Surge: Beauty or Burden?
From Hollywood to high streets, the quest for brighter, youthful eyes is fueling a cosmetic revolution. But beneath the allure lies a critical ques...
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The Post
Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist
Nominated for Best Digital Awareness, Influence & Outreach—Because Eye-Safe Beauty is a Revolution! ✨ Buckle up, beauty rebels—Èyes Are The ...
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The Post
Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty
July is Dry Eye Awareness Month, and for me, this campaign is personal. Not just as a global advocate for eye health who has lobbied in Washington ...
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The Post
Celebrate National Sunglasses Day with Style, Science & a Splash of Summer
Step into summer with confidence and radiance this National Sunglasses Day! At Èyes Are The Story, we believe true beauty shines from within—and t...
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The Post
Hypoallergenic Or Just, Hype
In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safer or gentler—particularly for those with sensitive...
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The Post
Summer Skin Feels The Heat
Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave your face begging for a deep clean—but at what cost ...
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