The Tome

The Post

A Q&A With Sofia Vergara About Her New Line of Reading Glasses

The Post

A Q&A With Sofia Vergara About Her New Line of Reading Glasses

Excerpted from MediaPlanet Vision Campaign with USA Today, Supported by Eyes Are The Story. The “Modern Family” actress says she resisted getting...

The News

Eyes Are The Story Announces Canada Expansion

Eyes Are The Story is boosting its North American presence, announcing a collaboration with Canadian e-commerce platform Eye Drop Shop From left:...

The Post

You're Outta Line! The Waterline, That Is

Trendy eye-enhancing techniques such as Tightlining or waterlining are akin to torturing the meibomian glands and can turn a beauty hazard into an ...

The Interview / Podcast

Pandemic Pretty Gone Rogue

Have you gone rogue with DIY treatments during lockdowns? From eyeliner tattoos to injections, more women are venturing into dangerous territory du...

The News

Èyes Are The Story Launches With Maxim Of Safe Beauty Through Lens Of Eye Health

FOR IMMEDIATE RELEASE: (BOSTON, MA—July 20, 2020)—ÈYES ARE THE STORY has announced the launch of its bio-beauty brand uniquely focused on eye hea...

The Post

10 Eye Makeup Minefields

Culprits include alcohol, anti-freeze, acids, and a range of seemingly innocuous ingredients that act as endocrine disruptors.

The Post

Beauty begins the moment you decide to be yourself…

by Contributor, Maria Pribis, OD The illustrious Coco Chanel famously said: “Beauty begins the moment you decide to be yourself.” Easier said than...

The Post

Can My Eyes Survive The 4th Industrial Revolution

If your eyes feel like they're losing their mojo lately, it's probably due to your unending use of screens. No surprise there. Mobile phone addicti...

The Post

Take Head Outta Sand. Take Self to Eye Doc.

A Harvard doctor once described the sensation of dry eye as going to the beach, opening your eyes widely and sticking your face in the sand. Ouch! ...

The Post

Are You Applying Lashes Under False Pretense

Who doesn't love getting glammed up with false eyelashes. When applying falsies, technique and safety are paramount. The makeup trend-du-jour is to...

The News

Blurring the Lines: Beauty and Pharma

As Seen in March 2020 issue of Modern Optometry Magazine The nexus between eye care and beauty is a hot topic, and the growing concern regarding so...

The Post

Hypoallergenic Or Just, Hype

Hypoallergenic is just a Buzzword. It’s a misleading label that does not confer any additional safety for use around the eyes. Recognized internati...