Journal

Dry, irritated, watery eyes? Your makeup could be part of the story. This Dry Eye Awareness Month...

Love the smell of your makeup? Your eyes probably don't. Added fragrance is one of the most commo...

Not all "natural" ingredients are eye-friendly. Tea tree oil is a popular ingredient in cosmetics...

Learn why Eyes Are The Story formulates according to rigorous European cosmetic standards and how...

Trendy eye-enhancing techniques such as tightlining or waterlining are akin to torturing the meib...

We do it twice per day, but most of us don’t question how the simple act of washing our face may ...

The rise of “Sephora Kids” reflects more than a cultural shift, it signals a growing health conce...

What’s good for your skin may not be good for your sensitive eyes! Many mainstream skincare produ...

March marks Autoimmune Awareness Month, a time dedicated to shedding light on the often invisibl...

The nexus between eye health & beauty is undeniable. Many people apply several types of ...

Ever look at an ingredient list on a box of mascara and wonder what ingredients should be avoided...

From Hollywood to high streets, the quest for brighter, youthful eyes is fueling a cosmetic revol...