Journal

Who knew mascara could become political collateral? As the U.S. - Canada trade war reaches the be...

Longevity. The new buzzword? The new beauty trend?  Everyone is talking about living better, look...

As the seasons change, your eye care ritual should too. Cooler air, lower humidity and more time ...

Eyemaxxing may be having a beauty moment. For us, putting eyes first has never been a trend. It’s...

From presenting at the prestigious Wenzhou Eye Hospital and the TFOS China Conference to visiting...

New research published in Scientific Reports reinforces what we've believed from the beginning: w...

Dry, irritated, watery eyes? Your makeup could be part of the story. Discover why eye health and ...

Love the smell of your makeup? Your eyes probably don't. Added fragrance is one of the most commo...

Not all "natural" ingredients are eye-friendly. Tea tree oil is a popular ingredient in cosmetics...

Learn why Eyes Are The Story formulates according to rigorous European cosmetic standards and how...

Trendy eye-enhancing techniques such as tightlining or waterlining are akin to torturing the meib...

We do it twice per day, but most of us don’t question how the simple act of washing our face may ...