The News
Cosmetics and the Ocular Surface: Redefining Standards in Eye Care
As Recently Seen In THE OPHTHALMOLOGIST Publication, 2025 Innovators Profile: Èyes Are The StoryThe world’s first line of optocosmetics Transformin...
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The Interview / Podcast
Join Our Insta Live with Celebrity Makeup Artist Jo Leversuch
✨ Watch it ✨ Check out ÈYES Instagram Live A mini-masterclass in modern seduction through sensitivity — led by Celebrity Makeup Artist Jo Levers...
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The Post
Hype to Heap: When Skincare Ends Up in the Trash
The Case for Eyesafe Beauty That Protects, Not Pollutes Recently, an ophthalmologist shared a story with me that was too striking not to pass alo...
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eyelash growth
Six Scary Risks of Eyelash Growth Serums
Some eyelash growth serums are formulated with powerful chemical compounds that can cause significant, long-term side effects. Be aware of these 6 ...
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The Post
Menopause, Hormones, and Dry Eyes: What Every Woman Should Know
October is Menopause Awareness Month When the conversation turns to menopause, the focus often lands on hot flashes, sleep disturbances, and mood c...
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The Post
Frightfully Glam Tips for Eye-Safe Halloween Makeup
Halloween is the perfect time to teach safe makeup habits. With a little caution, you can keep the scares in your costume — not in your eyes.
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The Post
Celebrating Women's Small Business Month: Redefining Eye-Safe Beauty
This Women’s Small Business Month, we celebrate not just the numbers, but the narratives. Èyes Are The Story is proof that women-led innovation can...
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The Post
Autumn Eye Care: Beauty & Wellness Rituals for the Season
There’s something undeniably magical about autumn. The golden leaves, the crisp morning air, the cozy layers—it’s a season that invites us to slow ...
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The Post
ÈYES Story Shades Palette Paints Autumn’s Drama
Channel New England’s fiery foliage with 6 evocative hues From gilded harvest glows to sultry twilight depths—meld with fall’s luxe layers, conjuri...
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The News
London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty The ÈYES journey in the UK has always been about more than makeup. From the beginning, we...
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The Post
Draw the line: Our famed eyeliner is back to write your eye stories!
I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is officially back in stock. The pen is in your hand!
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The Post
The Truth About Dark Circles: Why They Happen & How to Glow Up
Your Guide to Brighter, Bolder Under-Eyes The under-eye struggle is real. Dark circles, puffiness, and those dreaded bags can make you loo...
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The Post
Eyeing Injectables? Don’t Blink on Safety!
This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes can cause more than a bruise! Thinking of injectab...
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