Small Business, Big Dreams - Celebrating Women's Small Biz Month

Empower Women in Business and Health with Èyes Are The Story. 

Summon the sommelier, October is Women's Small Business Month! It's like a month-long birthday party for the extraordinary women who add a sprinkle of entrepreneurial zest to our economy and society. Think of it as a month of applauding the powerhouse women who break glass ceilings with their high heels and tackle unique challenges like ninja warriors. The spotlight's on you to learn about these superwomen and find ways to fuel their business growth. Remember, it's all about celebrating women of 'all stories and shades' in the business arena, while also toasting to the business-savvy women who are rewriting the rules of the game.

At women-owned and led Èyes Are The Story, we're not only rewriting those rules, we're rewriting beauty. Founder Amy Gallant Sullivan knew she'd be met with resistance by challenging the status quos, namely harmful ingredients in cosmetics. After mining a treasure trove of ocular surface science with the help of her father, renowned scientist Dr. David A. Sullivan, she took her lightbulb moment live with high-wattage ambition, grit and savvy in tow. Now she's brought eye-kind skincare and optocosmetics to the globe—banking on what is now a micro-niche—to flourish in the wake of toxic beauty awareness, hyper-hygiene and exploding screen time usage. 

Today, ÈYES is recognized as the leader in eyecare beauty. That's the good news. Candidly, the challenges remain vast for Amy and other female entrepreneurs. Despite significant progress, we continue to face numerous obstacles in the beauty and business world. But we remain committed to our mission: Your Eyes.

By supporting Éyes Are The Story with your purchase (and sharing with others), you’re not only backing a women-owned business, but also championing women’s health, greater transparency in beauty, and the empowerment of women everywhere.