That’s exactly what happened with Èyes Are The Story.

At the end of last year, our eyeliner sold out far faster than expected. Truthfully, this little startup was caught with its pants down! Because every product we create is bespoke, made with uncompromising standards, replenishment takes time. More time than I had imagined.

August was a rollercoaster—pins and needles, stress, frustration… and finally, relief. But throughout the wait, I was blown away by the incredible messages from our community. Their patience and passion reminded me that Èyes Are The Story is not just a beauty brand—it’s a movement.

Like Hermès, our story is one of craft, scarcity, and integrity. But unlike any other luxury, our promise is different: we sit at the intersection of science, beauty, and ocular health. And that is a brand worth building, no matter how challenging the road.

As we expand into new markets, strengthen our infrastructure, and drive global education on eye-safe cosmetics, my mission remains clear: to deliver scalable innovation without ever compromising what matters most—healthy vision.

To all of you who continue to believe in this mission and in me: thank you. Your encouragement fuels every milestone.

And today, I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is officially back in stock.

The pen is in your hand—let's keep writing The Story. Together!

Amy Gallant Sullivan, Founder

ORDER YOUR LIQUID LINER NOW!