London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty
The ÈYES journey in the UK has always been about more than makeup. From the beginning, we’ve championed beauty done the right way—prioritizing eye health with unwavering integrity over fleeting shortcuts. As pioneers in eye-safe beauty, we’ve grown by blending advanced ocular surface disease science with luxurious, clean formulations that protect and empower your gaze, transforming everyday looks into stories of confidence and care.
That commitment is why we embraced a strategic pause: to reflect, reimagine, and reinforce our foundation. Today, we’re thrilled to return stronger than ever, ready to deliver uncompromising eye safety to our UK trailblazers.
Why the UK?
Unleashing Eye-Safe Glamour for a Bold, Conscious Market...
The UK has long been a trendsetting hub for indie beauty and a fertile ground for startups driving global innovation. With its discerning consumers, influential beauty culture, and dynamic professional networks, the UK is the ideal canvas for ÈYES.
According to a McKinsey Report in 2024, the UK health and wellness market is expanding, fueled in part by Generation X’s focus on menopause support. UK consumers are at the forefront of this movement, demanding transparency, non-toxic innovation, and sustainability—values that lie at the heart of ÈYES.
Our return is more than timely. ÈYES is already shining in the UK, recognized as a leading advocate for Safety in Beauty, with innovative products addressing the unmet need for eye-safe cosmetics and driving safe beauty education.
A New Era for ÈYES in the UK
This relaunch isn’t just a return—it’s a new chapter. We are proud to be working alongside award-winning eyecare and medical aesthetics professionals to ensure that ÈYES is introduced with the clinical credibility, integrity, and innovation it deserves.
“This relaunch marks more than our return—it’s a new chapter for ÈYES in a market perfectly aligned with our values of safety, science, and style,” said Amy Gallant Sullivan, ÈYES Founder.
Here in the UK, our commitment to eye wellness meets a cultural shift toward health-driven glamour. It’s beauty that doesn’t compromise—designed to protect, empower, and inspire.
As London’s own Jane Austen reminded us through her heroines, true beauty lies in wit, grace, and unyielding spirit. With ÈYES, we invite you to craft your own story—one where your eyes remain safe, strong, and unforgettable.
The UK is calling, and ÈYES is here to answer—with safety, science, and style at the heart of every product.
Your eyes. Our story. Uncompromising, always.
How to Shop ÈYES in the UK?
- B2C Orders: Shop directly at eyesarethestory.com with fulfillment from Milton Keynes—no international duties, just pure convenience.
-
B2B Partners: Interested in bringing ÈYES to your shelves? Contact us for retail details.
Related Link: