Eyes Are Story Launches its First Eyeshadow Palette: The Story Shades

Eyes Are The Story Brings Innovation 'Out of the Shadows' with eye-safe, skin-loving Story Shades

FOR IMMEDIATE RELEASE: 

(BOSTON—June 21, 2024)— Biobeauty startup Èssiri Labs, the science-backed leader in eyecare beauty, has announced the launch of The Story Shades to their Èyes Are The Story optocosmetics line.

The Story Shades eyeshadow palette is a tapestry of enchantment that weaves drama with care. EYES founder Amy Gallant Sullivan shares, "We bestow upon all women the gift of confidence and beauty, safeguarding their eyes as they embrace their radiance. The Story Shades is our latest answer to eye cosmetics that impact eye health."

Enhancing the delicate eyelids while safeguarding the precious skin barrier and sensitive eyes, a powerful blend of antioxidants and phytonutrients imbue this color palette with anti-inflammatory and calming attributes.

Whether you're crafting a subtle daytime look or a dramatic evening ensemble, The Story Shades Eyeshadow Palette empowers you to express your creativity with confidence. These curated shades blend seamlessly, allowing for a flawless finish that lasts all day. From classic neutrals to bold, captivating darks, this palette is a versatile ‘must-have’ for any makeup collection.

 

HERO INGREDIENTS

By excluding harmful ingredients commonly found in eyeshadows, this formulation was carefully curated to deliver stunning color pay-off and also support the health and vitality of the delicate eye area - prioritizing eye safety.

Caffeine's vasoconstrictive properties help reduce puffiness and invigorate the eye area, while Resveratrol provides powerful antioxidant protection, defending your skin against environmental stressors, fighting aging and inflammationTrigonella fœnum græcum is renowned for its soothing and anti-inflammatory properties, and has been shown to improve signs of dry eyes. Centaurea cyanus flower extract, or Cornflower, is traditionally used in European phytotherapy for the treatment of minor ocular inflammations, making it a gentle choice for sensitive eyes. Lastly, Olea Europaea extract, derived from the Olive Leaf, deeply nourishes and hydrates the skin, ensuring a smooth application and comfortable wear.

Elevate your beauty routine with The Story Shades Eyeshadow Palette, where skincare meets artistry, and every glance tells a story.

Now available for Pre-Order