Your eyes

deserve consistency

subscription program

✓ Automatic replenishment
✓ Flexible delivery schedule
✓ Every 5th order free

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HOW IT WORKS

Subscribe to any product to become a member of our most beloved community.

EVERY 5TH BOTTLE FREE

A quiet thank you for your consistency. Stay subscribed and every fifth order arrives free, applied for you, with nothing to claim.

CONCIERGE SERVICE

Your eyes are unique, and so is the guidance we offer. Reach our team anytime for help shaping a routine your eyes will thank you for.

PRIORITY ACCESS

The first to know, always. Discover every new formula and limited release before it reaches anyone else.

THE RITUAL STARTS HERE

It could not be simpler. Pick the products your eyes rely on, tell us how often to send them, and they arrive before you run low, so your routine never misses a beat. Stay with us and every fifth order is free, applied automatically.

Gentle Gel Cleanser Gentle Gel Cleanser
Gentle Gel Cleanser Gentle Gel Cleanser
Gentle Gel Cleanser Gentle Gel Cleanser
Gentle Gel Cleanser Gentle Gel Cleanser
Gentle Gel Cleanser Gentle Gel Cleanser

Gentle Gel Cleanser

$39.00
$39.00
$39.00
A high-performance gel cleanser developed with eye care professionals to cleanse effectively—without disrupting the delicate eye ecosystem. Formulated for sensitive eyes, dry eyes, and contact lens wearers, this is cleansing re-engineered through the lens of vision health.
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Mascara Trio Set Mascara Trio Set
Mascara Trio Set Mascara Trio Set
Mascara Trio Set Mascara Trio Set
Mascara Trio Set Mascara Trio Set
Mascara Trio Set Mascara Trio Set

Mascara Trio Set

$39.00
$39.00
$39.00
Flake-free, high-performance lash-strengthening mascara that delivers refined volume without irritation or compromise—engineered in precision mini formats to support optimal hygiene and effortless, consistent renewal.
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Radiance Serum Radiance Serum
Radiance Serum Radiance Serum
Radiance Serum Radiance Serum
Radiance Serum Radiance Serum
Radiance Serum Radiance Serum

Radiance Serum

$69.00
$69.00
$69.00
A high-performance serum engineered through the lens of vision health to visibly revive dull, fatigued skin, while respecting the delicate eye area.
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Precision Liquid Liner Precision Liquid Liner
Precision Liquid Liner Precision Liquid Liner
Precision Liquid Liner Precision Liquid Liner
Precision Liquid Liner Precision Liquid Liner
Precision Liquid Liner Precision Liquid Liner

Precision Liquid Liner

$39.50
$39.50
$39.50
High-performance liquid liner that delivers clean, precise definition, without irritation, dragging, or compromise. Developed with eye care expertise and engineered for sensitive, dry, and contact lens–wearing eyes.
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The Story Shades / Eyeshadow Palette The Story Shades / Eyeshadow Palette
The Story Shades / Eyeshadow Palette The Story Shades / Eyeshadow Palette
The Story Shades / Eyeshadow Palette The Story Shades / Eyeshadow Palette
The Story Shades / Eyeshadow Palette The Story Shades / Eyeshadow Palette
The Story Shades / Eyeshadow Palette
The Story Shades / Eyeshadow Palette The Story Shades / Eyeshadow Palette

The Story Shades / Eyeshadow Palette

$49.00
$49.00
$49.00
A curated collection of high-performance shades developed with eye care expertise, and designed to deliver rich color payoff while supporting comfort, clarity, and vision health.
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Created with eye doctors

Developed with eye doctors for comfort and care.

Ophthalmologist-informed

Built on research and eye care expertise.

Formulas for sensitive eyes

Lightweight formulas made for all-day comfort.

Frequently Asked Questions

Can I change how often my product arrives?

Yes. Adjust your cadence anytime from your account, from every month to every three.

Can I skip or pause an order?
How does every 5th order free work?
Can I cancel anytime?
Is subscribing cheaper than buying one at a time?

A note from Amy