A Small Symbol. A Fundamental Standard: Why PAO Matters
Small symbol. Lasting commitment. Discover what Period After Opening (PAO) labeling means for you...
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Discover our insights on eye beauty, science, and care.
Coming Up Roses
Love the smell of your makeup? Your sensitive eyes may feel differently. Discover why Èyes Are Th...
Stop Rubbing Your Eyes! Your Corneas Will Thank You
We all do it. Tired eyes, allergies, dry eye, or even flaking mascara can trigger the irresistibl...
Eye Cosmetics : Do Ingredients Matter?
What if the makeup you wear every day could influence how your eyes feel?
Optometrist Dee Makadia...
Who Knew Mascara Could Be Political Collateral?
Who knew mascara could become political collateral? As the U.S. - Canada trade war reaches the be...
Longevity Must Include Eye Wellness
Longevity. The new buzzword? The new beauty trend?
Everyone is talking about living better, look...
Autumn Eye Care: Beauty & Wellness Rituals for Changing Seasons
As the seasons change, your eye care ritual should too. Cooler air, lower humidity and more time ...
What is Eyemaxxing?
Eyemaxxing may be having a beauty moment. For us, putting eyes first has never been a trend. It’s...
Bringing the Future of Eye Health Home from China
From presenting at the prestigious Wenzhou Eye Hospital and the TFOS China Conference to visiting...
The Waterline Warning: Science Validates It
New research published in Scientific Reports reinforces what we've believed from the beginning: w...
A Guide to Eye Makeup & Dry Eyes
Dry, irritated, watery eyes? Your makeup could be part of the story.
Discover why eye health and ...
Is Tea Tree Oil Toxic To Your Beauty Routine?
Not all "natural" ingredients are eye-friendly. Tea tree oil is a popular ingredient in cosmetics...
Why Eyes Are The Story Adheres to European Cosmetic Standards
Learn why Eyes Are The Story formulates according to rigorous European cosmetic standards and how...
You're Outta Line! The Waterline, That Is
Trendy eye-enhancing techniques such as tightlining or waterlining are akin to torturing the meib...
What Do You Wash Your Face With?
We do it twice per day, but most of us don’t question how the simple act of washing our face may ...
Sephora Kids: Overlooked Risks to Eye Health & Hormonal Development
The rise of “Sephora Kids” reflects more than a cultural shift, it signals a growing health conce...
What Is Skincare With The Eyes In Mind?
What’s good for your skin may not be good for your sensitive eyes! Many mainstream skincare produ...
Eye On March: Autoimmune Awareness Month
March marks Autoimmune Awareness Month, a time dedicated to shedding light on the often invisibl...
A Bundle A Day Keeps The Eye Doc Away
The nexus between eye health & beauty is undeniable. Many people apply several types of ...
Top 10 Eye Makeup Nasties
Ever look at an ingredient list on a box of mascara and wonder what ingredients should be avoided...
Eyelid Surgery Surge: Beauty or Burden?
From Hollywood to high streets, the quest for brighter, youthful eyes is fueling a cosmetic revol...
Beneath the Holiday Glow: How Seasonal Stress Diminishes Eye Wellness
The holiday season unfolds like a shimmering tapestry—glittering lights, sumptuous feasts, and ch...
Èyes Are The Story Honored with Highly Commended for Best Wellness Products at the 2025 Safety in Beauty Diamond Awards
London award celebrates brand's eye-safe beauty mission
LONDON – December 7, 2025 – Èyes Ar...
Cosmetics and the Ocular Surface: Redefining Standards in Eye Care
As Recently Seen In THE OPHTHALMOLOGIST Publication, 2025
Innovators Profile: Èyes Are The StoryT...
Join Our Insta Live with Celebrity Makeup Artist Jo Leversuch
✨ Watch it ✨
Check out ÈYES Instagram Live
A mini-masterclass in modern seduction through sens...
Hype to Heap: When Skincare Ends Up in the Trash
The Case for Eyesafe Beauty That Protects, Not Pollutes
Recently, an ophthalmologist shared a s...
Six Scary Risks of Eyelash Growth Serums
Some eyelash growth serums are formulated with powerful chemical compounds that can cause signifi...
Menopause, Hormones, and Dry Eyes: What Every Woman Should Know
October is Menopause Awareness Month
When the conversation turns to menopause, the focus often la...
Frightfully Glam Tips for Eye-Safe Halloween Makeup
Halloween is the perfect time to teach safe makeup habits. With a little caution, you can keep th...
Celebrating Women's Small Business Month: Redefining Eye-Safe Beauty
This Women’s Small Business Month, we celebrate not just the numbers, but the narratives. Èyes Ar...
ÈYES Story Shades Palette Paints Autumn’s Drama
Channel New England’s fiery foliage with 6 evocative hues
From gilded harvest glows to sultry twi...
London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty
The ÈYES journey in the UK has always b...
Draw the line: Our famed eyeliner is back to write your eye stories!
I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is offic...
The Truth About Dark Circles: Why They Happen & How to Glow Up
Your Guide to Brighter, Bolder Under-Eyes
The under-eye struggle is real. Dark circles, ...
Eyeing Injectables? Don’t Blink on Safety!
This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes ca...
Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist
Nominated for Best Digital Awareness, Influence & Outreach—Because Eye-Safe Beauty is a Revol...
Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty
July is Dry Eye Awareness Month, and for me, this campaign is personal. Not just as a global advo...
Celebrate National Sunglasses Day with Style, Science & a Splash of Summer
Step into summer with confidence and radiance this National Sunglasses Day! At Èyes Are The Stor...
Hypoallergenic Or Just, Hype
In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safe...
Summer Skin Feels The Heat
Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave yo...
7 Ways To Swipe The Wipe
1. Eye Makeup Remover
Did you know that your favorite eye makeup might be plotting a wrinkle r...
Because Inflammation Doesn’t Stop At Your Cheeks
Spring is in full bloom, and we’re all dreaming of that fresh, dewy glow that screams renewal. Bu...
Illuminate & Renew: A Solar Eclipse for Your Skin
On March 29, North America experienced a rare solar eclipse—a celestial dance where the sun, moon...
Spring-Proof Your Eyes & Beauty Routine
Pro-Tip from the Experts: Unlock Our Spring Allergy Hacks & Beauty Secrets to Bloom Radiantl...
🚨 Clean-up on Aisle Beauty!
Recalls: Mold, Bacteria and Fungus... We're accustomed to hearing these words associated with foo...
Ugly Beauty: Forever Chemicals aka PFAS
While consumers chase miracle potions to remain forever-young, a troubling trend is emerging that...
Why Are Skin Sensitivities on the Rise?
If your skin seems more reactive than ever, you’re not alone. Skin sensitivities are increasing g...
Celebrate National Lash Day with Eye-Safe Beauty Tips
February 19th is National Lash Day—a perfect moment to celebrate the allure of eyelashes, whether...
The Ophthalmologist: Cosmetics That Care for Eyes
Introducing Èyes Are The Story – the world’s first line of optocosmetics
In the realm of eye h...
Here's Why Caffeine Is More Than A Perky Beauty Trend
Èyes Are The Story brews innovation by incorporating caffeine into our eyeshadow formulas, as res...