Eye Cosmetics : Do Ingredients Matter?
What if the makeup you wear every day could influence how your eyes feel?
Optometrist Dee Makadia...
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Discover our insights on eye beauty, science, and care.
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Èyes Are The Story Honored with Highly Commended for Best Wellness Products at the 2025 Safety in Beauty Diamond Awards
London award celebrates brand's eye-safe beauty mission
LONDON – December 7, 2025 – Èyes Ar...
Cosmetics and the Ocular Surface: Redefining Standards in Eye Care
As Recently Seen In THE OPHTHALMOLOGIST Publication, 2025
Innovators Profile: Èyes Are The StoryT...
Join Our Insta Live with Celebrity Makeup Artist Jo Leversuch
✨ Watch it ✨
Check out ÈYES Instagram Live
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Frightfully Glam Tips for Eye-Safe Halloween Makeup
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Your Guide to Brighter, Bolder Under-Eyes
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Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist
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Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty
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Celebrate National Sunglasses Day with Style, Science & a Splash of Summer
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Hypoallergenic Or Just, Hype
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Summer Skin Feels The Heat
Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave yo...
7 Ways To Swipe The Wipe
1. Eye Makeup Remover
Did you know that your favorite eye makeup might be plotting a wrinkle r...
Because Inflammation Doesn’t Stop At Your Cheeks
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Illuminate & Renew: A Solar Eclipse for Your Skin
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Spring-Proof Your Eyes & Beauty Routine
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Ugly Beauty: Forever Chemicals aka PFAS
While consumers chase miracle potions to remain forever-young, a troubling trend is emerging that...
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Celebrate National Lash Day with Eye-Safe Beauty Tips
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The Ophthalmologist: Cosmetics That Care for Eyes
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In the realm of eye h...
Here's Why Caffeine Is More Than A Perky Beauty Trend
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By Dr. Rachna Murthy
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Harvard Medical School Research Shows Retinol's Hidden Eye Risks 👀
Groundbreaking research led by Dr. David A. Sullivan and his team at Harvard Medical School has r...