December 09, 2025
Èyes Are The Story Honored with Highly Commended for Best Wellness Products at the 2025 Safety in Beauty Diamond Awards
London award celebrates brand's eye-safe beauty mission
LONDON – December 7, 2025 – Èyes Are The Story, the pioneering eye-safe beauty brand, has received the Gold, Highly Commended Award for the Best Wellness Products category at the prestigious 2025 Safety in Beauty Diamond Awards in London.
“This recognition isn’t just a beautiful milestone for our brand—it’s a powerful affirmation of our mission: bringing science-backed, eye-safe beauty into the global spotlight and elevating the importance of eye wellness for all,” said Amy Gallant Sullivan, founder of Èyes Are The Story.
For Sullivan, the evening was far more than a celebration. During the ceremony, she met a woman who shared a personal story that left a lasting impact. The woman explained that she had recently undergone chemotherapy and had lost all her eyelashes— she experienced severe burning and irritation from every product she tried near her eyes, leaving her feeling weak, defeated, and disconnected from her own reflection. Her eye doctor recommended Eyes Are The Story.
“She told me our products were a life-changer,” Sullivan shared. “She was able to wear eye makeup again, reclaiming a small but powerful sense of normalcy. And then something extraordinary happened: her lashes began to grow back, longer and stronger than ever—almost symbolic of her own courageous journey of survival.”
Sullivan thanked the woman for vulnerability and strength: "Nothing I do compares to what you have endured, but your resilience fuels my determination to keep creating products that restore confidence, dignity, and joy. You are the true diamond—absolutely precious.”
The award underscores the critical need for greater awareness of ocular health in everyday beauty routines. Every day, millions apply cosmetics around their eyes, yet few understand how ingredients can affect eye health.
“Eye safety must be part of your daily beauty routine,” Sullivan emphasized. “Receiving this honor for Best Wellness Products allows us to advance the conversation around eye-safe beauty, raise awareness within ophthalmology, optometry, and medical aesthetics, support safer outcomes for providers and patients, and educate consumers about products they can trust.”
Sullivan extended gratitude to the brand’s supporters— community, partners, eye-care professionals, and customers who've embraced the ÈYES mission: "Your belief in a future where beauty and eye health coexist pushes us forward every single day. Together, we’re building a world where science-led, eye-safe beauty isn’t the exception—it’s the standard.”