10.02.2021 It's True: Eyelash Bugs Are Dining On Your Eye Makeup You generally cannot see them, but a typical adult has up to 2,000 bugs living on their body at... Read more Read more
04.02.2021 Eyes Are The Story Announces Canada Expansion Eyes Are The Story is boosting its North American presence, announcing a collaboration with Cana... Read more Read more
07.30.2020 Pandemic Pretty Gone Rogue Have you gone rogue with DIY treatments during lockdowns? From eyeliner tattoos to injections, mo... Read more Read more
07.20.2020 Èyes Are The Story Launches With Maxim Of Safe Beauty Through Lens Of Eye Health FOR IMMEDIATE RELEASE: (BOSTON, MA—July 20, 2020)—ÈYES ARE THE STORY has announced the launch o... Read more Read more
05.13.2020 10 Eye Makeup Minefields Culprits include alcohol, anti-freeze, acids, and a range of seemingly innocuous ingredients that... Read more Read more
05.12.2020 Beauty begins the moment you decide to be yourself… by Contributor, Maria Pribis, OD The illustrious Coco Chanel famously said: “Beauty begins the m... Read more Read more
05.12.2020 Can My Eyes Survive The 4th Industrial Revolution If your eyes feel like they're losing their mojo lately, it's probably due to your unending use o... Read more Read more
05.11.2020 Are You Applying Lashes Under False Pretense Who doesn't love getting glammed up with false eyelashes. When applying falsies, technique and sa... Read more Read more
04.09.2020 Blurring the Lines: Beauty and Pharma As Seen in March 2020 issue of Modern Optometry Magazine The nexus between eye care and beauty is... Read more Read more
03.10.2020 Ever Seen A Mermaid Cry You heard right. “Mermaid Tears" are a new makeup trend and application where eye shadow (the bri... Read more Read more
02.14.2020 Diamonds In Beauty: Girl's Best Friend Or Frenemy Trendy diamond-dust skincare and crystallized glitter eye makeup can compromise eye health by scr... Read more Read more