Journal

As the seasons change, so should your beauty routine. With spring in full swing, it's the perfect...

Eyes Are The Story Founder Amy Gallant Sullivan Closes Women's History Month with a Tribute to he...

 By Kimberley Young Optocosmetics brand, Eyes Are The Story, took to 100% Optical in February, h...

Excerpted From: The 14 Best Mascaras for Sensitive Eyes of 2023 From excessive smudging thanks...

These hand-selected entrepreneurs, from a variety of backgrounds, are trailblazers who inspire s...

  If you have dry, sensitive eyes, it could be down to formaldehyde in your mascara... Says a n...

As a women-owned and led startup, we recognize our role in female empowerment and honor our siste...

According to the National Rosacea Society (NRS), 1 in 10 suffer from Rosacea, a widespread but po...

Yes, nylon can be safe as an ingredient in mascara Èyes Are The Story mascara uses nylon as an i...

Castor oil is all over the internet as a safe lash growth product. There is no scientific evidenc...

Those with sensitive eyes, such as those with dry eyes, need to be cautious with the eyelash grow...

Benzalkonium chloride (BAK) is the most commonly used preservative in eye cosmetics. Preservative...