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The Truth About Dark Circles: Why They Happen & How to Glow Up

Your Guide to Brighter, Bolder Under-Eyes The under-eye struggle is real. Dark circles, puffiness, and those dreaded bags can make you loo...

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Eyeing Injectables? Don’t Blink on Safety!

This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes can cause more than a bruise! Thinking of injectab...

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Eyelid Surgery Surge: Beauty or Burden?

From Hollywood to high streets, the quest for brighter, youthful eyes is fueling a cosmetic revolution. But beneath the allure lies a critical ques...

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Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist

Nominated for Best Digital Awareness, Influence & Outreach—Because Eye-Safe Beauty is a Revolution! ✨ Buckle up, beauty rebels—Èyes Are The ...

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Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty

July is Dry Eye Awareness Month, and for me, this campaign is personal. Not just as a global advocate for eye health who has lobbied in Washington ...

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Celebrate National Sunglasses Day with Style, Science & a Splash of Summer

Step into summer with confidence and radiance this National Sunglasses Day! At Èyes Are The Story, we believe true beauty shines from within—and t...

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Hypoallergenic Or Just, Hype

In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safer or gentler—particularly for those with sensitive...

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Summer Skin Feels The Heat

Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave your face begging for a deep clean—but at what cost ...

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7 Ways To Swipe The Wipe

1. Eye Makeup Remover Did you know that your favorite eye makeup might be plotting a wrinkle revolution against your skin? That delicate, paper-...

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Because Inflammation Doesn’t Stop At Your Cheeks

Spring is in full bloom, and we’re all dreaming of that fresh, dewy glow that screams renewal. But for those with rosacea, the pink flush on your c...

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Illuminate & Renew: A Solar Eclipse for Your Skin

On March 29, North America experienced a rare solar eclipse—a celestial dance where the sun, moon, and Earth align in perfect harmony. Eclipses are...