The Post
ÈYES Story Shades Palette Paints Autumn’s Drama
Channel New England’s fiery foliage with 6 evocative hues From gilded harvest glows to sultry twilight depths—meld with fall’s luxe layers, conjuri...
Read moreThe Tome
The News
London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty The ÈYES journey in the UK has always been about more than makeup. From the beginning, we...
Read more
The Post
Draw the line: Our famed eyeliner is back to write your eye stories!
I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is officially back in stock. The pen is in your hand!
Read more
The Post
The Truth About Dark Circles: Why They Happen & How to Glow Up
Your Guide to Brighter, Bolder Under-Eyes The under-eye struggle is real. Dark circles, puffiness, and those dreaded bags can make you loo...
Read more
The Post
Eyeing Injectables? Don’t Blink on Safety!
This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes can cause more than a bruise! Thinking of injectab...
Read more
The Post
Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist
Nominated for Best Digital Awareness, Influence & Outreach—Because Eye-Safe Beauty is a Revolution! ✨ Buckle up, beauty rebels—Èyes Are The ...
Read more
The Post
Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty
July is Dry Eye Awareness Month, and for me, this campaign is personal. Not just as a global advocate for eye health who has lobbied in Washington ...
Read more
The Post
Celebrate National Sunglasses Day with Style, Science & a Splash of Summer
Step into summer with confidence and radiance this National Sunglasses Day! At Èyes Are The Story, we believe true beauty shines from within—and t...
Read more
The Post
Hypoallergenic Or Just, Hype
In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safer or gentler—particularly for those with sensitive...
Read more
The Post
Summer Skin Feels The Heat
Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave your face begging for a deep clean—but at what cost ...
Read more
The Post
7 Ways To Swipe The Wipe
1. Eye Makeup Remover Did you know that your favorite eye makeup might be plotting a wrinkle revolution against your skin? That delicate, paper-...
Read more
The Post
Because Inflammation Doesn’t Stop At Your Cheeks
Spring is in full bloom, and we’re all dreaming of that fresh, dewy glow that screams renewal. But for those with rosacea, the pink flush on your c...
Read more
The Post
Illuminate & Renew: A Solar Eclipse for Your Skin
On March 29, North America experienced a rare solar eclipse—a celestial dance where the sun, moon, and Earth align in perfect harmony. Eclipses are...
Read more