Journal

In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safe...

Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave yo...

  1. Eye Makeup Remover Did you know that your favorite eye makeup might be plotting a wrinkle r...

Spring is in full bloom, and we’re all dreaming of that fresh, dewy glow that screams renewal. Bu...

On March 29, North America experienced a rare solar eclipse—a celestial dance where the sun, moon...

Pro-Tip from the Experts: Unlock Our Spring Allergy Hacks & Beauty Secrets to Bloom Radiantl...

Recalls: Mold, Bacteria and Fungus... We're accustomed to hearing these words associated with foo...

While consumers chase miracle potions to remain forever-young, a troubling trend is emerging that...

If your skin seems more reactive than ever, you’re not alone. Skin sensitivities are increasing g...

February 19th is National Lash Day—a perfect moment to celebrate the allure of eyelashes, whether...

Introducing Èyes Are The Story – the world’s first line of optocosmetics   In the realm of eye h...

Èyes Are The Story brews innovation by incorporating caffeine into our eyeshadow formulas, as res...