London Calling: EYES Answers The UK
Where Innovation Meets a Market Primed for Safe Beauty
The ÈYES journey in the UK has always b...
Journal
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Draw the line: Our famed eyeliner is back to write your eye stories!
I am thrilled to share the news you’ve all been waiting for: Èyes Are The Story Eyeliner is offic... -
The Truth About Dark Circles: Why They Happen & How to Glow Up
Your Guide to Brighter, Bolder Under-Eyes The under-eye struggle is real. Dark circles, ... -
Eyeing Injectables? Don’t Blink on Safety!
This Dry Eye Awareness Month, Dr. Rachna Murthy warns that misplaced injections near your eyes ca... -
Eyes Are The Story Blazes as 2025 Safety in Beauty Finalist
Nominated for Best Digital Awareness, Influence & Outreach—Because Eye-Safe Beauty is a Revol... -
Dry Eyes Wide Open: How to Keep Your Vision Safe Without Sacrificing Beauty
July is Dry Eye Awareness Month, and for me, this campaign is personal. Not just as a global advo... -
Celebrate National Sunglasses Day with Style, Science & a Splash of Summer
Step into summer with confidence and radiance this National Sunglasses Day! At Èyes Are The Stor... -
Hypoallergenic Or Just, Hype
In the world of beauty, the term “hypoallergenic” is often used to suggest that a product is safe... -
Summer Skin Feels The Heat
Sticky with sweat. Clogged with SPF. Flushed from the sun... Grimy days and humid nights leave yo... -
7 Ways To Swipe The Wipe
1. Eye Makeup Remover Did you know that your favorite eye makeup might be plotting a wrinkle r... -
Because Inflammation Doesn’t Stop At Your Cheeks
Spring is in full bloom, and we’re all dreaming of that fresh, dewy glow that screams renewal. Bu... -
Illuminate & Renew: A Solar Eclipse for Your Skin
On March 29, North America experienced a rare solar eclipse—a celestial dance where the sun, moon...
