The Post
Hypoallergenic Or Just, Hype
Hypoallergenic is just a Buzzword. It can be a misleading label that does not confer any additional safety for use around the eyes. The term “hypoa...
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The Interview / Podcast
Eyes Are The Story X I-MED Pharma
THE PODCAST I-MED PHARMA DURATION: 25:27 ÈYES founder Amy Gallant Sullivan sits down as a guest with Canada-based I-MED Pharma, a globa...
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Dissecting Your Eye Makeup
THE STORY EYES WIDE PETRIFIED What do frogs and your eye makeup have in common? If...
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The Post
It's True: Eyelash Bugs Are Dining On Your Eye Makeup
You generally cannot see them, but a typical adult has up to 2,000 bugs living on their body at any given time, otherwise known as demodex mites....
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The News
Eyes Are The Story Announces Canada Expansion
Eyes Are The Story is boosting its North American presence, announcing a collaboration with Canadian e-commerce platform Eye Drop Shop From left:...
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The Interview / Podcast
Pandemic Pretty Gone Rogue
Have you gone rogue with DIY treatments during lockdowns? From eyeliner tattoos to injections, more women are venturing into dangerous territory du...
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The News
Èyes Are The Story Launches With Maxim Of Safe Beauty Through Lens Of Eye Health
FOR IMMEDIATE RELEASE: (BOSTON, MA—July 20, 2020)—ÈYES ARE THE STORY has announced the launch of its bio-beauty brand uniquely focused on eye hea...
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The Post
10 Eye Makeup Minefields
Culprits include alcohol, anti-freeze, acids, and a range of seemingly innocuous ingredients that act as endocrine disruptors.
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The Post
Beauty begins the moment you decide to be yourself…
by Contributor, Maria Pribis, OD The illustrious Coco Chanel famously said: “Beauty begins the moment you decide to be yourself.” Easier said than...
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The Post
Can My Eyes Survive The 4th Industrial Revolution
If your eyes feel like they're losing their mojo lately, it's probably due to your unending use of screens. No surprise there. Mobile phone addicti...
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The Post
Are You Applying Lashes Under False Pretense
Who doesn't love getting glammed up with false eyelashes. When applying falsies, technique and safety are paramount. The makeup trend-du-jour is to...
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The News
Blurring the Lines: Beauty and Pharma
As Seen in March 2020 issue of Modern Optometry Magazine The nexus between eye care and beauty is a hot topic, and the growing concern regarding so...
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The Post
Ever Seen A Mermaid Cry
You heard right. “Mermaid Tears" are a new makeup trend and application where eye shadow (the brighter & more glittery the better) is isolated ...
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